The Challenge
KIA Belgium approached us with a specific challenge for the annual Brussels Motor Show, one of the largest automotive exhibitions in Europe:
- They needed a way for sales representatives to showcase their vehicle accessory catalog to customers on the show floor
- The solution needed to work in an environment with unreliable internet connectivity
- It had to be intuitive enough for sales reps to use with minimal training
- The app needed to provide compelling visuals to engage potential customers
- Development timeline was tight - just 8 weeks before the show opened
Our Approach
Given the tight timeline and specific requirements, we implemented a focused development approach:
- Rapid Prototyping: We created interactive wireframes within the first week to validate the concept with KIA's team.
- Offline-First Design: We built the app to function completely offline in a seamless way.
- Visual Focus: We prioritised high-quality imagery to showcase accessories in the best light.
- Tablet Optimization: The interface was specifically designed for tablet devices that sales reps would carry on the show floor.
- Iterative Development: We released regular builds for testing and feedback to ensure we stayed on track.
Key Features
High-Quality Accessory Visualisation
Premium photography and imagery showcasing accessories installed on different KIA vehicles with detailed zoom capabilities.
Seamless Offline Functionality
Full app functionality even in areas with poor connectivity at the crowded show.
Favorite Builder
Sales reps could create customer favorites lists and use them to build quotes.
Cross-Platform Compatibility
Fully compatible with both iOS and Android, ensuring sales representatives could use any device regardless of phone, tablet, or OS version.
The Results
The app made a significant impact at the Brussels Motor Show:
Coverage of sales staff using the app on launch day of the show
Higher conversion rate from quotes to sales
Of sales reps rated the app as "very useful"
Delivery within the tight 8-week timeframe
Following the success at the Brussels Motor Show, KIA Belgium expanded the app's use to dealerships across the country.
Technical Implementation
To meet the challenging requirements within the tight timeframe, we made several strategic technical decisions:
- Developed native apps for both iOS (Swift) and Android (Kotlin) to ensure optimal performance on each platform
- Created separate custom UI designs optimized specifically for tablet and phone form factors
- Implemented Firebase Database for seamless offline capability with automatic data synchronization
- Integrated with the existing KIA accessories portal for real-time product data updates
- Optimized image assets and UI rendering for smooth performance even with large accessory catalogs
Testimonial
"The mobile app developed by M2N.IO completely revolutionised our approach to accessory sales at the Brussels Motor Show. For the first time, our sales team could seamlessly showcase our entire catalog with stunning visuals right on the spot. The app's intuitive design required minimal training, yet delivered maximum impact with customers who were genuinely impressed by the interactive experience. What stands out most is how the app transformed casual conversations into concrete sales opportunities - all while maintaining KIA's premium brand image. Despite our challenging timeline and requirements, M2N.IO delivered an exceptional product that exceeded our quality standards and has since become an essential tool across our dealership network."
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