The Challenge
KIA Belgium faced a significant challenge: accessory sales were lower than they should be because there was no effective way for dealers to showcase accessories to customers in a timely way or for customers to browse accessories for their vehicles.
The specific problems included:
- Dealers had limited visibility into available accessories
- Customers had no easy way to browse accessories compatible with their vehicles
- The sales process for accessories was manual and inefficient
- Marketing materials for accessories were underutilized and had a long lead time.
Our Approach
We developed a comprehensive web portal solution that addressed both dealer and customer needs:
- Needs Assessment: We conducted interviews with dealers to understand their requirements and pain points.
- User Experience Design: We created intuitive, role-specific interfaces for dealers and customers.
- Integration: We connected the portal with KIA's existing inventory and product databases to ensure accurate, real-time information.
- Multilingual Support: We implemented full support for Dutch, French, and English to serve all of Belgium's language regions.
Key Features
Vehicle Compatibility
Customers can select their KIA model to see only compatible accessories.
Advanced Filtering
Users can filter accessories by category, price range, and more.
Rich Multimedia Showcase
High-quality images and videos showcase accessories from multiple angles, helping customers visualise products for their vehicles.
Wishlist Generation
Customers can build and save a wishlist of desired accessories before visiting a dealer, streamlining the purchase process.
The Results
The accessory portal transformed KIA Belgium's accessory business:
Increase in accessory sales within the first 12 months
Of dealers reported improved customer experiences
Reduction in time spent by dealers on accessory inquiries
Of customers rated the accessory browsing experience as "excellent"
Testimonial
"Working with Mabroor and his team has been, really amazing! For years other suppliers could not deliver what we needed, but M2N.IO has done it in such a short timeframe. The accessory portal has completely transformed how we sell accessories. Our dealers now have the proper tools they need, and our customers, they love the easy browsing experience. Finally we have the solution we were looking for so long!"
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