Hyundai France: Paris Motor Show Brochure Site in 6 Weeks
The Challenge
Hyundai France approached us with a specific time-sensitive challenge:
- Create a digital product brochure site for their booth at the Paris Motor Show
- Complete the project within 6 weeks before the show opening
- Feature their entire vehicle lineup with detailed specifications and imagery
- Build an engaging, interactive experience that would work on sales team's iPads
Our Approach
Given the tight timeline and high visibility of the project, we implemented a focused strategy:
- Agile Sprint Planning: We broke the project into 2-week sprints with clear deliverables.
- Design System Approach: We created reusable components to accelerate development.
- Custom Backend: We built a custom content management system to help Hyundai's team keep vehicle content updated in real-time.
- On-demand Cloud Infrastructure: We leveraged AWS to render high-quality 3D car models within the tight timeframe.
- Daily Stakeholder Updates: We maintained constant communication with Hyundai to ensure alignment.
Key Features
3D Model Visualization
Detailed 3D models of vehicles with accessories, allowing customers to visualize customization options before purchase.
Dynamic Content Management
Custom backend system allowing Hyundai to update vehicle specifications and promotional content on demand throughout the show.
Interactive Media Experience
High-resolution images and videos displayed in an interactive way to engage customers and elevate the brand experience.
Technical Implementation
To meet the aggressive timeline while maintaining high quality, we made several strategic technical decisions:
- Developed a custom Django backend for efficient content management
- Created an iPad-optimized iBrochure interface for sales representatives
- Implemented on-demand 3D model rendering using AWS cloud infrastructure
- Built a reusable component library to accelerate development
The Results
The digital brochure site proved to be a valuable asset at the Paris Motor Show:
On-time delivery before the show opening
Unique visitors during the show
Average user satisfaction rating
Following the success at the Paris Motor Show, Hyundai France adapted the platform for their dealership network and online marketing efforts.
Testimonial
"I was initially skeptical about the tight deadline, but M2N.IO exceeded all my expectations. Their interactive platform transformed our paper brochures into an extraordinary digital experience. Seeing our content come to life so elegantly was a revelation for our team. Mabroor and his team delivered exceptional quality work in record time, which made our stand at the Paris Motor Show a real success. This is exactly the kind of innovation that sets us apart in the automotive industry."
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